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free resource

Make Giving Tuesday 2025 Playbook

Five lessons from ecommerce pros to help your nonprofit build hype, convert donors, and grow long-term support.

The GivingTuesday Playbook
Black Friday is the main event in ecommerce, and as a nonprofit, Giving Tuesday is yours.
More than $3.1B was donated last year and attention is limited. This playbook shows how to stand out and turn one day of giving into lasting momentum.

What You’ll Learn

  • Build hype early with teasing, countdowns, and story-first content

  • Make a compelling offer with matching gifts, urgency, and clear outcomes

  • Streamline the donation experience on mobile and remove friction

  • Re-engage warm prospects who clicked but did not give

  • Reward VIP donors and lift recurring gifts after the day

Bonus tips inside

How to pair Raisely landing pages with Google Ad Grants. How to use Keela segmentation for timely follow ups. Simple language you can copy and paste.

What's next?

Join thousands of Nonprofits who are turning Giving Tuesday into year-end momentum

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Create Your Free Campaign

Raisely is free to use and easily customizable, so you can launch campaigns that match your brand.
Use Raisely's free Giving Tuesday campaign template to get started.

Launch Your Giving Tuesday Campaign 

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Giving Tuesday Email Examples & Templates for Nonprofit Fundraising Success

Get inspired with real Giving Tuesday email examples that drive action. See how to write subject lines, craft stories, and design messages that spark generosity and keep donors engaged.
Keela's Giving Tuesday Email Resources 

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Donor management software that's your north star and a guiding light towards fundraising success.

 

See how Nonprofits win with Keela

"With more than double the number of signups and participants, we’ve raised $500,000 in 3 years. Raisely has supported us to go where we’ve needed to go as we’ve evolved."

Mark Dombkins
Forever Projects

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Request a demo of Raisely’s free, customizable fundraising platform or talk to our team about Keela’s full-featured nonprofit CRM to see how they work seamlessly together to grow your impact.

 
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